Back Office Prospector Emails – Cleanup

Every once in a while we “cleanup” the prospect email lists that sit in the Prospector of the Members back office. We do this as some prospect email addresses are either invalid or redundant.

Sending an email to such addresses damages our “email reputation” – thus diluting the ability of YOUR emails to reach the valid email addresses.

One of the methods we use to verify an email address is by using  “DNS lookup”. If we find that the domain name for the email address does not exist, then we know for sure that the associated email address does not exist either. In this case the prospect would be removed from the system.

This cleanup process has now been completed.